This course explores how consumer think, feel and act. We will focus on applying theories in social psychology, cognitive psychology and assessment in consumer decision making processes. Topics include attitude formation and change, consumer information processing, decision processes, assessment of cultural and individual differences etc.

CILO-1: Describe factors influencing consumer attitudes and behaviours. CILO-2: Apply theories to address problems to consumer psychology. CILO-3: Interpret research findings in consumer psychology.