This is an executive course in marketing to train students in consolidating all learnt principles and putting them into making marketing decisions relevant to the long-run performance of organizations. It will introduce students to strategic thinking and also other updated and pertinent issues in marketing strategy. Lots of cases under various scenarios will be discussed. Upon completion of the course, students should be able to recognize the key influencers of success of various marketing decisions and thereby improve their ability in making complicated marketing decisions.

CILO-1: Apply advanced marketing theory and concepts to top management and executives’ decision making in the real world. CILO-2: Improve familiarity with current challenges and issues in marketing. CILO-3: Learn simulated marketing solution delivery through sophisticated discussion and teamwork. CILO-4: Identify some analytical frameworks for understanding how marketing strategies helps to increase corporate profit and market share. CILO-5: Offer guidelines to enhance business operation and marketing implementation with advanced marketing knowledge.