This course introduces Ph.D. students to recent topics and literature in the field of marketing. It aims to generate a discussion highlighting recent developments in marketing theories in the following areas: • Marketing strategy • Consumer behavior Students are required to read and prepare written reviews on journal articles at home. They also need to share and discuss these reviews in the class. This approach enables students to appreciate marketing theories and concepts and their managerial implications. It also enables students to assess the strengths and weaknesses of various marketing investigations.

CILO-1: Leverage existing knowledge, research methodology, and findings in marketing literature. CILO-2: Develop an empirical research proposal related to marketing to test hypotheses derived from theories. CILO-3: Tell major types of research methods in marketing domain. CILO-4: Compare the major top marketing journals based on different rankings made by different institutions.