This course is designed to give students a strong foundation for critically evaluating contemporary marketing research. With its focus on students’ understanding of modern theoretical and methodological approaches to various aspects of marketing research, this course enables students to conceptualize, operationalize, and develop own research ideas, which contributes to their knowledge advancement.

CILO-1: Recognize the important current topics in marketing research and develop independent research ideas. CILO-2: Identify and compare the new theories, concepts, and methodologies in contemporary marketing research. CILO-3: Identify new research ideas through the critique and discussion of various marketing topics. CILO-4: Apply learned theories and concepts to develop a research proposal.