This course provides students with the opportunity to focus on a particular contemporary issue in marketing. Possible topics come from the fields of internet marketing, brand management, marketing in China and customer relationship management.

CILO-1: Apply advanced marketing theory and concepts to what marketers do in the real world. CILO-2: Use marketing concepts to make business decisions. CILO-3: Improve familiarity with current challenges and issues in marketing. CILO-4: Learn simulated marketing solution delivery through teamwork.