This course is designed to provide students with an overall understanding of marketing developments in the fast-growing leisure and lifestyle industries (such as tourism, arts and entertainment, accommodation). Students will learn how marketing activities are conducted in leisure and lifestyle organizations and important marketing issues relating to the industries. Upon completion of this course, students should be equipped with the knowledge and skills to apply marketing principles as they pertain to the fast growing leisure industry.

CILO-1: Describe the marketing issues of different sectors of the leisure and lifestyle industries (such as tourism, entertainment, recreation and sports, etc.). CILO-2: Apply the marketing concepts and marketing mix to leisure and lifestyle organizations. CILO-3: Demonstrate teamwork and communication skills which are essential for business managers.