This course aims to familiarize the students with the latest issues and topics in marketing. It allows students to develop skills related to a special aspect of marketing not presently covered in the other marketing courses offered in the programme (e.g. Marketing for Non-profit Organizations, Marketing in the Asia-Pacific Region).

CILO-1: Describe, compare, and discuss theories and practices of the chosen contemporary topics in marketing. CILO-2: Apply different theories and concepts to understand chosen contemporary topics in marketing. CILO-3: Reflect upon and evaluate the significance of the chosen contemporary topics of marketing in society.