This course will draw on the concepts of economics and marketing to develop approaches useful for pricing decision making. Students are expected to develop a deep appreciation of the complexities of making pricing decisions from a managerial perspective and to be able to conduct detailed analysis of the pricing environments. The elements of a comprehensive conceptual model of the pricing decision will be demonstrated.

CILO-1: Describe the key elements a pricing manager should consider when making pricing decisions, and articulate how different factors impact on a firm’s pricing strategy. CILO-2: Explain pricing examples in their daily life with concepts they learned in class. CILO-3: Demonstrate teamwork and communication skills which are essential for business managers.