This is a capstone course in marketing to train students in consolidating all learnt principles and putting them into making marketing decisions relevant to the long-run performance of organizations. It will introduce students to strategic thinking and also other updated and pertinent issues in marketing strategy. Upon completion of the course, students should be able to recognize the key influencers of success of various marketing decisions and thereby improve their ability in making marketing decisions.

CILO-1: Articulate the decisions involved in formulating marketing strategy. CILO-2: Acquire the broad perspective of influencers affecting marketing strategy formulation. CILO-3: Develop strategic thinking in the context of complex problems and challenges faced by the marketing managers. CILO-4: Acquire the necessary analytical and conceptual skills for developing successful marketing strategy. CILO-5: Develop the ability to integrate learnt knowledge and skills and apply them into practical problem solving.