This course enables students to develop an understanding of the dynamics of foreign markets and learn how to apply the marketing concepts in these environments. Students will be able to gain the necessary skills needed to evaluate and select foreign market opportunities, segment international markets, enter and effectively serve the foreign markets as well as develop and implement marketing strategies at the country, regional, and global level.

CILO-1: Describe the economic, political, legal, and sociocultural contexts of international business. CILO-2: Evaluate marketing opportunities and threats in different national/regional markets around the world. CILO-3: Choose the appropriate form and timing of market entry into an international market based on a company's objectives and resources. CILO-4: Formulate product, pricing, distribution, and promotional strategies appropriate to particular country needs and constraints.