This course focuses on the key issues and factors to consider when formulating and implementing marketing strategies targeting other businesses and nonprofit organizations. It includes relationship building, alliance and partnership, data interchange, power shifts in the channel, and the impact of changing technology.

CILO-1: Formulate marketing plans for business customers. CILO-2: Use marketing concepts and theories to make business decisions. CILO-3: Describe current issues in business-to-business marketing.