This is an introductory course providing students with key concepts and skills underlying the modern practice of marketing. The role of marketing in the organization and in society is also examined. Tools and methods used in planning and implementing the four Ps (product, price, place and promotion) will be explored.

CILO-1: Discuss key concepts and principles of marketing. CILO-2: Identify and explain main factors involved in understanding the marketplace. CILO-3: Discuss the components of the marketing mix. CILO-4: Formulate decisions using marketing concepts in business organizational context. CILO-5: Collaborate with teammates to acquire communication skills which are essential for business managers.