This is a seminar course on behavioral research in business. This course provides basic concepts on social theories and scientific laws with respect to the philosophy of science. It covers various stages of behavioral research including research design, measurement scale and development, samples, data collection and statistical analyses such as significance tests, experimental design, multiple regression, mediation and moderating effects, multi-level analysis, confirmatory factor analysis, and structural equation modeling.

CILO-1: Explain what theory and philosophy of science are. CILO-2: Illustrate common research methodologies in management and marketing. CILO-3: Identify key issues in the design of behavioral research. CILO-4: Apply various statistical methods and report the results.