This course identifies the key drivers of persistence of superior firm performance in different industry contexts and uses that understanding to lead formulation of strategy in modern corporations. In this course, students will learn to understand and apply tools for analyzing industry attractiveness, identifying firms’ sustainable competitive advantage, developing business and corporate strategies in value chain and geographic dimensions, and implementing strategic plans.

CILO-1: Identify what strategy is and the process of strategic management. CILO-2: Perform industry analyses. CILO-3: Identify competitive advantages of companies. CILO-4: Identify how companies can compete successfully. CILO-5: Define how corporations manage portfolio of strategic business units. CILO-6: Develop understanding of effective strategy implementation.