This course prepares students to understand the role and importance of research in business. It also enables students to plan methodologically sound research studies, to execute them, and to analyze research results. Knowledge and skills acquisition include: problem identification; literature review; theoretical framework development; hypotheses formulation; research design selection, data collection, data analyses, report writing, and differentiation between sound and unsound research. Students are required to conduct a research project as group.

CILO-1: Recognize and describe the role of research in informing business decisions. CILO-2: Design a research project by identifying its key elements of research design CILO-3: Conduct a thorough literature review for the research project CILO-4: Adopt appropriate measurement tools and data collection methods CILO-5: Appreciate the ethical issues involved in conducting research CILO-6: Develop a research proposal and complete a sound research project