This course intends to provide a fundamental analysis on how firms can gain competitive advantage in single and multiple businesses. It draws on recent contribution to the analysis of competitive advantage by focusing on the need to identify, develop and exploit firm resources and capabilities, and exploring the industry dynamics to offer insight into the sources of success and guidance in the formulation of competitive strategies.

CILO-1: Identify the different sources for companies to gain competitive advantage. CILO-2: Develop a strategic mindset to analyze and interpret complex business and market information. CILO-3: Develop, evaluate and implement different corporate and business strategies.