Course Description
Macao is currently positioned itself as the World Centre of Tourism and Leisure as it develops into a quality international tourist destination. Macao takes leading position about tourism and leisure activities in Greater China area. International Integrated Resort Management (IIRM) is one of signature programmes in UM. The objective of this course is to acquaint students with advanced service strategy in IIRM. Topics to be covered include the world history and the recent progress of the hospitality industry, principles of restaurant operations and food services, hotel and lodging operations, transportation, etc.
Intended Learning Outcomes
CILO-1: Identify various business units/operations of an integrated resort and their management.
CILO-2: Appreciate how these business units/operations are integrated to create business synergy for an integrated resort.
CILO-3: Be familiar with recent and emerging trends in the development of integrated resorts.