This course provides students with the challenge of integrating different functional skills and applies them to actual business cases especially in the hospitality industry. Consequently, strategic management is a capstone course, where students will deepen their understanding of how competitive advantages, business strategy, corporate strategy, and international strategy impact the success or failure of companies. Research and analytical skills with ability to better formulate organizational strategies will be improved as outcomes for this module.

CILO-1: Apply fundamental tools of strategic management. CILO-2: Analyze the industry environment of the hospitality businesses. CILO-3: Identify competitive advantages of companies in the hospitality business. CILO-4: Formulate and implement strategy for companies in the hospitality business. CILO-5: Conduct academic research with written and oral communication skills being further developed.