This course aims to provide students with concepts of revenue management in the hotel sector and discuss how managers can maximize hotel revenue by using forecast information in capacity management, discount allocation and duration control. Detail discussions will be on how revenue management decisions are affected by group room sales, transient room sales, food and beverage activities, local and are wide activities, special events and seasonality factors. Upon course completion, students will have further developed their research and analytical skills, with a greater understanding of the strategic perspective in formulating organizational strategies in integrated resorts.

CILO-1: Describe the applications of revenue management in hospitality and tourism. CILO-2: Assess the component parts, strategic factors and critical considerations of revenue management. CILO-3: Analyze revenue management issues based on relevant principles and methods. CILO-4: Analyze key aspects from the current literature on revenue management practices.