This course focuses on examining the unique characteristics of the event and entertainment industry. It gives advanced knowledge of how to research, organize, stage, manage and market different types of events and entertainment. This course examines the challenges that the industry faces and will cover topics such as basic event industry concepts, feasibility, venues and sites selection, legal compliance, risk management, marketing strategies, sponsorship and event bids. Students will be able to progress their communication, research and analytical skills.

CILO-1: Examine the theories and concepts in the context of the event concept through to effectively planning and staging the event within an integrated resort setting. CILO-2: Analyze the multifaceted EEM sector from small to major events and in particular how it is used as a key component in marketing and promoting the property, and the products and services within. CILO-3: Apply the major actions and tasks needed to plan and stage EEM strategy from gaming to non-gaming, department specific or property wide. CILO-4: Analyze various EEM theories and concepts to IR development and to its practical application in the hospitality and tourism industry. CILO-5: Communicate appropriately to the several stakeholders in EEM, across IR departments and external to the property. CILO-6: Identify EEM development and management problems within the context of hospitality and tourism, and apply management knowledge and skills to solve the problems.