This course is designed to familiarize students in managing academic/business project in relation to the contemporary management issues of the convention and hospitality industry. This course is limited to Year-4 students who are enrolled in the Convention and Hospitality Management Stream. Students are expected to productively take part in a cross-functional project team and conduct extensive studies on selected topics and provide suggestions to get around the issues. Findings must be supported by appropriate quantitative and/or qualitative methods.

CILO-1: Identify the research problem and research questions. CILO-2: Set up adequate objectives to address the research questions and thus resolve the problem. CILO-3: Apply appropriate methods to achieve the objectives. CILO-4: Describe and comply with research ethics. CILO-5: Collect data in an effective approach. CILO-6: Use appropriate techniques and tools to analyze the data. CILO-7: Discuss the results and draw insightful suggestions from the findings.