The course is designed to provide students with an understanding of the fundamental role of marketing in the hospitality sector. While revisiting basic marketing concepts learned in previous marketing courses, the course will illustrate the application of marketing knowledge onto the hospitality sector. Upon completion of the course, students should be able to analyze the hospitality environment, devise, execute and evaluate marketing plans with reference to the hospitality sector.

CILO-1: Describe the principles, concepts and characteristics of resort management. CILO-2: Explain the resort marketing system and the key marketing strategies. CILO-3: Analyze market opportunities through marketing research and analysis. CILO-4: Identify business/policy implications. CILO-5: Develop a strategic marketing plan. CILO-6: Critically read and evaluate information from the Internet, books, the popular press, journals, and other sources regarding resort marketing.