This course discusses how corporations should analyse, formulate and implement strategy in gaming and hospitality businesses. Students will learn contemporary tools of strategic management, include analyzing industry attractiveness, determination of competitive advantages and positions, etc. this course provides economic and marketing underpinnings of some of these tools so that students can conduct critical and independent analyses in the gaming and hospitality context. The design of this course is a mixture of strategic tools and case applications.

CILO-1: Explain the elements of the strategic management process analysis, formulation and implementation in the hospitality and gaming contexts. CILO-2: Critically appraise hospitality and gaming business cases from the strategic management perspectives. CILO-3: Develop effective individual and group verbal and written communication, and presentation and research skills. CILO-4: Analyse organisational cultures, philosophies, ethics and associated behaviours. CILO-5: Describe the importance of organisation of resources to enhance competitive advantage.