This course offers student an introduction to the travel and tourism industries and aims to prepare students to plan and implement various tourism activities and manage different tourism products. Issues in master planning and managing tourism in various geographical and environmental settings will be addressed. Core topics include tourism destination planning, development of tourism products, and marketing strategy. It will also highlight the importance of sustainability and environmental awareness in tourism management.

CILO-1: Develop skills applicable to various managerial roles in the tourism industry. CILO-2: Appreciate up-to-date knowledge of how tourism businesses operate, how tourists behave and what impact tourism has on the society, culture and the environment. CILO-3: Explain the relationships among key stakeholders in the travel and tourism industries. CILO-4: Formulate effective marketing strategy for a destination.