The objective of this course is to provide students an opportunity to explore and understand convention and exhibition industry. This course will acquaint students with an overview of MICE industry. Topics to be covered include an overview of MICE industry, physical requirements, marketing, management and operation of convention and exhibition facilities. Emphasis is also placed on the planning and organization of conventions, meetings and exhibitions.

CILO-1: Describe the scope and magnitude of the Meetings, Incentives, Conferences & Exhibitions (MICE) industry. CILO-2: Illustrate various knowledge, skills and abilities that are necessary to be a successful event professional. CILO-3: Explain the task and activities involved in producing a meeting, convention, exhibition or an event. CILO-4: Explain the issues involved in producing the MICE.