This Subject of study introduces students to 'Revenue Management' which is a demand based pricing system employed in the hospitality and tourism industry. The use of Revenue Management is seen as a critical change in the setting of price in the hospitality and tourism industry and, coupled with information technology, especially the internet, is having long term strategic impacts on the industry. This unit also explores the role and function of the 'revenue manager' the key executive responsible for managing the pricing and supply policies in hotels and airlines within the hospitality and tourism industry.

On successful completion of this Subject, students should be able to: appreciate the role and importance of revenue management in hospitality and tourism; understand revenue management in terms of its component parts, strategic factors and critical considerations; understand analytical procedures, including demand analysis, forecasting, pricing, and optimisation needed to apply revenue management; and analyse key aspects from the current literature on revenue management practices.