Festivals and events are seen as unique attractions and image-markers for many tourism destinations, and are playing an increasing role in attracting and retaining customers in the gaming and entertaining businesses. This course aims to enhance students’ understanding of the roles and impacts of festivals and events on destinations, with particular reference to the gaming and entertaining industry; and equip them with the knowledge and skills in planning, managing, and marketing events, conventions and meetings, festivals and special events.

Understand the key issues and factors to consider when formulating and implementing event management strategies; know how to apply the concepts, principles and theories associated with events management; appreciate the benefits and challenges of managing an event.