This course aims to investigate visual communication theory, aesthetics, and philosophy related to the formal and perceptual aspects of visual communication. It sheds light on how visual elements communicate and what visual communication expresses through different styles, genres and media. The goal is for doctoral students to develop a holistic understanding of visual communication, which serves as fundamental training for visual communication researchers.

CILO-1: Identity key points of visual communication theory, aesthetics, and philosophy related to the formal and perceptual aspects of visual communication in critical analysis. CILO-2: Discuss research methods commonly used in the field of visual communication. CILO-3: Design a research with appropriate methods that address the research question and present it in a logical and professional manner for the field of visual communication.