This course will draw from a variety of disciplines that focus on popular media production and reception. Particular attention will be directed toward creative and cultural industries in Macao and beyond.

CILO-1: Identify, describe, and apply theories of creativity in different creativity models, such as the creative process model and the systems model. CILO-2: Discuss contemporary cultural industries, their texts, and practices with various key features, such as ownership, structure, and internationalization. CILO-3: Analyze and discuss the relationships between cultural industries and forms of technology, such as digitalization and social media. CILO-4: Evaluate cultural similarities and differences across historical periods and contexts.