The meaning, nature, and functions of public opinion within social and political contexts; measurement through polling; theories and research findings on the formation, dynamics and change of public opinion. Students conduct actual public opinion surveys and write reports.

CILO-1: Identify key points of public opinion theories and concepts, and apply these frameworks to real-world situations and contexts. CILO-2: Explain the interplay between public opinion, government policies and practices, and cultural identity critically, drawing on scholarly research and evidence to support arguments and insights. CILO-3: Discuss the evolution and variations in publics and the public sphere across different historical periods and cultural contexts, highlighting key factors and trends shaping these dynamics. CILO-4: Apply informed analyses of current issues concerning publics and public opinion, incorporating relevant theories, historical context, and empirical data. CILO-5: Apply critical thinking, research skills, and theoretical knowledge to evaluate and interpret public opinion data and its implications for society and policy-making.