This course offers special topics in Public Communication that includes in-depth studies of theoretical or practical issues in the public relations industry or public communication field. Topics may vary year to year.
Intended Learning Outcomes
CILO-1: Describe the origins and evolution of reputation management as an emerging field in public communication.
CILO-2: Explain the core concepts of efficient communication.
CILO-3: Summarize strategies to build corporate reputation in local and international contexts.
CILO-4: Summarize and explain misinformation, disinformation, and fake news.