This advanced level campaign course absorbs the integrated approach to advertising and public relations. The instructor will work closely with students to develop campaign projects for the private and public sectors. It encourages students to hold creative campaigns, participate in college-level competitions and build a communication campaigns portfolio. It helps students use both conventional and unconventional methods to reach their targeted audiences. Campaigns designing and implementing with consideration of real-life contexts will be emphasized.

CILO-1: Explore how theory can inform the use of advertising and public relations. CILO-2: Articulate how the communications industry is incorporating social media technologies into practice to meet their objectives. CILO-3: Create and implement advertising campaigns for client organizations. CILO-4: Explore tools used to measure the impact of advertising campaign. CILO-5: Review and analyze literature on a particular topic related to advertising, branding and communication.