This course considers the ethical aspects of persuasion from the perspective of the humanities, business, and social sciences. It challenges students to think critically about persuasive communication. Comparative approaches from Asian and Western perspectives will be deployed for studying various modes, styles and genres of persuasion.

CILO-1: Identify comprehensive views on persuasion practice in the contemporary society. CILO-2: Recognize the importance of ethical concerns in various persuasive attempts. CILO-3: Critically identify and analyze persuasive strategies and tactics in both human and mediated communication.