This course covers the fundamentals of public opinion in democratic environments and evaluates the role, nature and dimensions of public opinion in democratic liberalism. It investigates the role of mass communication in organizing, implementing, and controlling public opinion. By introducing methods of polling and survey research, it highlights the complicated issues related to media, society and citizenry.

CILO-1: Recognize various definitions and perspectives of ‘Public Opinion’. CILO-2: Demonstrate critical thinking towards this concept in modern society. CILO-3: Articulate the roles of public opinion in influencing Government policies and the discourses in mass media. CILO-4: Collect and analyze data related to public opinion in the context of a current issue.