It is designed to accomplish three closely related goals:
1. to introduce students to the basic logic, process and techniques in quantitative research;
2. to provide students with a critical framework to examine communication problems and evaluate communication research; and
3. to offer students opportunities to gain hands-on experiences in empirical projects. They will learn to apply statistic software such as SPSS for both descriptive and explanative analysis.
Intended Learning Outcomes
CILO-1: Identify, describe and apply quantitative methodologies.
CILO-2: Analyze theoretical issues in the area of quantitative methodology.
CILO-3: Articulate the relations between quantitative methodologies and everyday research issues and practices.
CILO-4: Identify the relations between and differences regarding quantitative and other methodological approaches.