Advertising has creative, business and research aspects. This course introduces students to the structure of advertising, as well as its history, problems, and challenges. It provides an overview of advertising industries and practices. It prepares students for advanced advertising courses in creative development, media planning, and media management.

CILO-1: Recognize the key concepts related to advertising, including promotion, branding, consumer, market, and media. CILO-2: Recognize what advertising is, how it works, and how it is developed. CILO-3: Synthesize, critically assess, and analyze emerging advertising issues. CILO-4: Evaluate how to use new media to promote products for clients in the advertising industry.