The course gives a general survey of the public relations discipline. It emphasizes the discipline’s professional foundation in law and ethics, and focuses on fundamental theories of public relations management. It teaches strategic planning and execution of public relations campaigns, including campaign evaluation. It encourages hands-on experiences, develops research skills, and prepares students for advanced public relations courses.

CILO-1: Explain the nature of public relations (PR) and its role in today’s society. CILO-2: Explain and demonstrate their understanding of key PR theories and concepts through application. CILO-3: Identify and analyze the latest PR issues and problems faced by real-life organizations. CILO-4: Use appropriate communication techniques to solve PR issues and problems in a variety of contexts. CILO-5: Apply the knowledge gained in the course to develop a proposal for a PR campaign.