Course Description
Electronic marketplace is a fundamental subject of e-commerce technology. It provides a common online place for buyers, sellers and governments to interact with each to establish and fulfil e-business transactions. This course will introduce the electronic marketplace by describing its basic concepts, historical evolution, major functions, and technical onstruction methods. Through the course study, students will have learnt both the theories and practices about how to technically construct an e-marketplace in a given context and scenario.
Intended Learning Outcomes
CILO-1: Examine the differences and correlations among different e-marketplace classifications, such as the number of participants, relationship dimensions, participant behaviour, ownership, industry scope, market mechanism, products, power asymmetries, and fee structure.
CILO-2: Appraise, compare and evaluate e-marketplace scenarios in different contexts.
CILO-3: Design and implement e-marketplace applications by matching buyers and sellers, facilitating the exchange of information, services and payments associated with market transactions, and providing a legal and regulatory infrastructure.