The course will cover the fundamental concepts, principles and algorithms in the area of Web Mining. It will firstly give an introduction to the concepts of the traditional information retrieval systems and the principles of web search engines, then, the course will extensively discuss techniques and algorithms of web mining, including Link-Base analysis, web page classifications, web advertisement, recommendation algorithms, web information extractions, web image indexing. The course also requires each student to complete a related course project.

CILO-1: Apply web mining techniques, such as page ranks, association rules, sequential patterns, clustering techniques, and recommendation techniques to extract patterns from large amount of data from the web. CILO-2: Evaluate the limitations of different data mining techniques and choose the appropriate approach for different computing scenarios. CILO-3: Implement different data mining algorithms for processing large scale of data.